Anna
Coppola
DIGITAL STRATEGY, PRODUCT MANAGEMENT,
DIGITAL TRANSFORMATION
wHAT I do
DIGITAL
STRATEGY
I help organizations make better strategic decisions by connecting user needs with business goals and market realities.
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​​Making sense of how people, processes, and technology interact
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Aligning teams around clear strategic direction
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Co-creating strategic frameworks with stakeholders
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Exploring and testing new business models​​
PRODUCT
MANAGEMENT
I translate insight into focused product direction and measurable business results.
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​​Defining product vision and value propositions
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Setting success metrics and tracking performance
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Prioritising features based on impact and feasibility
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Building roadmaps that enable effective delivery
DIGITAL
TRANSFORMATION
I drive digital transformation programs that deliver real business outcomes, not just new tools.
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Defining clear vision and strategy for change
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Influencing stakeholders and accelerating adoption
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Turning complex initiatives into actionable plans
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Building alignment across diverse, cross-functional teams
2019-2024
BOSTON CONSULTING GROUP (BCG)
Global Director - Design Strategy
Developed product and experience strategy on a multi-year global Microsoft 365 digital transformation program impacting 32,000+ employees.
2010-2019
THE ECONOMIST
Senior Manager - Experience Design
Partnered closely with senior stakeholders and cross-functional teams, delivered transformation initiatives, including Economist.com re-design, resulting in a 134% increase in circulation revenue.
2008-2010
VIRGIN MEDIA
Experience Designer
Defined a clear vision for Virginmedia.com. Championed the adoption of a user-centered design approach and the successful integration of UX in Agile.
A
I am a digital transformation leader experienced in enabling value creation in complex business environments across diverse industries.
My solid background in research and product strategy, combined with my dedication to up-skill with evolving technologies, has led to a proven track record of delivering significant business impact through innovative solutions and customer-centric approaches.
I influence leadership perspective by translating complex challenges into clear strategy through impactful presentations, and well-designed, outcome-driven workshops.
GET IN TOUCH
Interested in working together? Let’s talk about how my experience can add value to your organization. You can also view my full profile on LinkedIn.
