Anna
Coppola
DESIGN STRATEGY, PRODUCT MANAGEMENT,
DIGITAL TRANSFORMATION
wHAT I do
DESIGN
STRATEGY
Working at the intersection of organizational and customer needs, I tackle systemic problems and drive innovation within large organizations. I uncover deep strategic insights by researching the business and market, not just users, and apply my problem-solving abilities at the system level.
My work includes:
- Providing insight to lead others to understand how people, process, technology, and systems work and impact one another
- Aligning teams with strategic initiatives
- Co-creating strategic deliverables with stakeholders
- Experimenting with business model innovation.
PRODUCT
MANAGEMENT
As a Certified SCRUM Product Owner (CSPO) I am passionate about helping organizations develop effective products and strategies that drive results. Highlights of my experience are:
- Deriving actionable business, user experience and market insights
- Developing vision and value propositions for new tools and nascent concepts
- Defining and tracking success criteria and performance metrics
- Developing user stories, product backlogs, and acceptance criteria
- Creating use case scenarios
- Prioritizing product features
- Building delivery roadmaps
- Facilitating understanding of interdependent work.
DIGITAL
TRANSFORMATION
Collaborating and coordinating within and across large, multi-discipline teams, I help organizations connect their digital transformation strategy to business outcomes and goals.
I have a proven track record of successfully driving mission-critical projects, defining vision and strategy for change, influencing stakeholders, and ensuring buy-in and adoption of new products. I drive clarity in complex programs and communicate complicated concepts to others, including leadership, in a clear, effective, and motivating manner. My strong communication, collaboration, and leadership skills enable me to drive consensus across diverse and distributed teams.
2019-2024
BOSTON CONSULTING GROUP (BCG)
Global Design Director - Digital Collaboration
Taking on Product Manager/Owner responsibilities, driving experience and product strategy on a multi-year global digital transformation program.
2010-2019
THE ECONOMIST
Senior Manager - Experience Design
Defined and delivered customer
and user experience for cross-functional digital transformation initiatives resulting in a 134% increase in circulation revenue for The Economist over a four-year period.
2008-2010
VIRGIN MEDIA
2006-2008
Experience Designer
Derived customer and market insights to create a clear vision for Virgin Media website; defined and delivered customer and user experience for the website redesign.
INCISIVE MEDIA
Experience Designer/Web Developer
Designed and developed B2B financial magazines websites and helped define their strategic direction.
A
I am a digital transformation leader experienced in enabling value creation in complex business environments across diverse industries.
My solid background in research and product strategy, combined with my dedication to up-skill with evolving technologies, has led to a proven track record of delivering significant business impact through innovative solutions and customer-centric approaches.
I am adept at effectively influencing leadership perspective and creating and delivering impactful presentations.
Moreover, I have an innate ability to acquire technical knowledge by speaking to engineering teams in their own language and to convey complex technical concepts to non-technical stakeholders.
GET IN TOUCH
If you would like to know more about me please visit my LinkedIn profile and feel free to get in touch.
