wHAT I do
STAKEHOLDER
ENGAGEMENT
I provide the utmost transparency to stakeholders, and encourage co-design at the early stage of the project to give them a better understanding of the design process. I focus on achieving a well-defined project scope and roadmap, as well as clarity on the metrics around products over time. I help stakeholders to see the world as customers do, and define positive, engaging and effective user experiences.
RESEARCH
AND UX DESIGN
I lead user experience research programs, and apply the insights I gather, combined with quantifiable metrics, to help organizations make strategy decisions and establish a clear vision for digital products. I help design user interface structures, interactions, and user journeys that satisfy the business, product, and user experience strategy and delivers measurable value to users and to businesses.
TEAM MANGEMENT
AND DEVELOPMENT
I identify the key attributes and core skills to consider in order to build the user experience team, and hire, oversee, and develop direct reports. I focus on soft skills as well as hard skills, and consider the ability to collaborate across disciplines and departments a key attribute to building a team of individuals who can work well together, and raise awareness of the importance of user experience within organisations.
2010-2018
THE ECONOMIST
2008-2010
Lead UX
Led all aspects of User Experience and Research on key strategic projects, taking an iterative, collaborative and incremental approach supported by Agile practices.
VIRGIN MEDIA
Information Architect
Led User Experience on the re-design of TV, Music and Movie Channels of Virgin Media portal. Improved the e-commerce Accounts & Self-Service features.
2006-2008
INCISIVE MEDIA
2005-2006
UX Designer/Front-end Developer
Responsible for User Experience Design and Front-End Development of Incisive Media portfolio of market-leading B2B financial magazines.
UNIVERSITY FEDERICO II
UX Designer/Front-end Developer
Planned, designed and developed 60 interactive multimedia modules for an online AutoCAD course made available to 400 University’s students.
Anna
Coppola
USER EXPERIENCE AND RESEARCH
A
I have 15+ years of experience in digital strategy, user research, and product design.
I have been working at The Economist for the last eight years where I have been responsible for facilitating strategic, customer-centric decisions, and delivering the most efficient and engaging experience to readers whilst ensuring that the key business objectives are met.
I have helped create a user-centric culture, managed and developed the user experience team, and identified tools and techniques to improve user experience capabilities.
WORKS
WHAT HAS BEEN KEEPING ME BUSY
GET IN TOUCH
If you would like to know more about me please feel free to get in touch.